#ProjectPhoenix

The Return of the Original MOD Strap

A Legacy Forged in Function

Since 1978, Phoenix has been the name behind the original Nylon watch straps issued to British service members. Built to exact Ministry of Defence specifications and made entirely in the UK, Phoenix G10 straps were never fashion accessories - they were tools of service, worn in war zones, dive missions, and daily military life.

Each strap carried with it a story: of grit, duty, and the enduring values of British manufacturing.

Now, It’s Time to Bring It Back.

Welcome to #ProjectPhoenix - the official collaboration between Phoenix & AKIO Watches.

This campaign marks the return of the true MOD-spec Phoenix single pass Nylon strap, made the way it always was: by hand, in the UK, using traditional techniques and machinery from Britain’s historic textile mills.

Why Now

Phoenix is more than a strap brand. It’s a symbol of independent British manufacturing, of military heritage, and of products that earn their wear.
Your support keeps the looms running, the workshop lights on, and a piece of history in motion.

Whether you're a collector, a watch nerd, a veteran or just someone who respects good kit, this is your chance to carry forward a story that nearly ended.

Still made in the UK. Still the real thing.

Join us.
#ProjectPhoenix
@akiowatches